The best of non-profit advertising and marketing for social causes

Holy shit

Holy shit

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Holy shit. It’s not always fun having a blog like this.
I noticed here before that Brazilian communication-design is very powerful, but sometimes also very rough. Like this one.

As drogas matam de várias maneiras
The drug kills in more than one way

This campaign is from CT Dia, an organisation that helps drug addicts building a new life.
In the Netherlands we’re not used to campaigns that are so confrontating. Is it effective? I don’t know.
The good stuff: it’s very uncommon that social campaigns are communicated so cross-media like this one. Website, outdoor, print, tv-spots, radio-spots.
Agency: OpusMúltipla

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Tv-spot Traficante

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Tv-spot Vela

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Tv-spot Pulp Fiction

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Tv-spot Enforcamento

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Advertiser:
CT Dia
Agency:
OpusMúltipla

Founder of Osocio. It all started with collecting election posters in 1973. And that’s never stopped. Read more.

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