Holy shit. It’s not always fun having a blog like this.
I noticed here before that Brazilian communication-design is very powerful, but sometimes also very rough. Like this one.
As drogas matam de várias maneiras
The drug kills in more than one way
This campaign is from CT Dia, an organisation that helps drug addicts building a new life.
In the Netherlands we’re not used to campaigns that are so confrontating. Is it effective? I don’t know.
The good stuff: it’s very uncommon that social campaigns are communicated so cross-media like this one. Website, outdoor, print, tv-spots, radio-spots.