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Holy shit

Posted by Marc | 1-02-2006 21:42 | Category: Drugs

as drogas matam de várias maneiras

Holy shit. It’s not always fun having a blog like this.
I noticed here before that Brazilian communication-design is very powerful, but sometimes also very rough. Like this one.

As drogas matam de várias maneiras
The drug kills in more than one way

This campaign is from CT Dia, an organisation that helps drug addicts building a new life.
In the Netherlands we’re not used to campaigns that are so confrontating. Is it effective? I don’t know.
The good stuff: it’s very uncommon that social campaigns are communicated so cross-media like this one. Website, outdoor, print, tv-spots, radio-spots.
Agency: OpusMúltipla

as drogas matam de várias maneiras

Tv-spot Traficante

as drogas matam de várias maneiras

Tv-spot Vela

as drogas matam de várias maneiras

Tv-spot Pulp Fiction

as drogas matam de várias maneiras

Tv-spot Enforcamento

as drogas matam de várias maneiras

Advertiser:
CT Dia
Agency:
OpusMúltipla

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Comments

Olá,
gostei muito do que vocês fizeram com a mensagem AS DROGAS MATAM DE VARIAS FORMAS. Gostaria de divulgar no meu blog a arte que está nesse site. É possível a permissão?

Posted by Maria Liberdade Oliveira dos Santos | 31-08-2008 15:28

@Maria pls respond in english or send us a mail info [at] osocio dot org

Posted by Marc | 31-08-2008 22:41

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.