Social advertising and non-profit campaigns from around the globe

Holy shit

Posted by Marc | 1-02-2006 21:42 | Category: Drugs

as drogas matam de várias maneiras

Holy shit. It’s not always fun having a blog like this.
I noticed here before that Brazilian communication-design is very powerful, but sometimes also very rough. Like this one.

As drogas matam de várias maneiras
The drug kills in more than one way

This campaign is from CT Dia, an organisation that helps drug addicts building a new life.
In the Netherlands we’re not used to campaigns that are so confrontating. Is it effective? I don’t know.
The good stuff: it’s very uncommon that social campaigns are communicated so cross-media like this one. Website, outdoor, print, tv-spots, radio-spots.
Agency: OpusMúltipla

as drogas matam de várias maneiras

Tv-spot Traficante

as drogas matam de várias maneiras

Tv-spot Vela

as drogas matam de várias maneiras

Tv-spot Pulp Fiction

as drogas matam de várias maneiras

Tv-spot Enforcamento

as drogas matam de várias maneiras

Advertiser:
CT Dia
Agency:
OpusMúltipla

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