Homeless People as Weather Anchors

A weather forecast but not what you would expect. Called ‘Days of Hope’, the idea originates from Saatchi & Saatchi Berlin and focuses on the impact the cold January weather has on the many homeless people in Europe. Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers.  When presenting the weather, the homeless person will allow the audience to take a closer look at their daily lives and make a request for donations to the charity.

The performance is not very exiting. It’s the surprise effect what make this campaign powerful.

The video below is from Romania and the same idea is also done in Russia. The campaign is being rolled out for Diakonie Frankfurt across Germany within the next few weeks. Switzerland will launch this week with Poland anticipated too.

John Pallant, Saatchi & Saatchi Regional Creative Director EMEA: “This is a very simple, but surprising idea, which we are expecting to get a lot of attention, stimulate conversations around this important issue, and most important of all, increase donations”.

In Romania, the charity Samusocial is supported by Prima TV, in Russia, Spravedlivaya Pomosch is supported by TV Rain, in Serbia, Shelter is supported by TV Pvra, in Switzerland, SPS (Sozialwerke Pfarrer Sieber) is supported by TV Züri, in Poland, PCK (Polski Czerwony Krzyż) is supported by TVP INFO.