Thanksgiving is a natural opportunity for turkey-related charitable campaigns, and here’s the latest project to gobble-up Twitter’s attention: Toronto’s Good Shepherd Ministries & creative agency BlackJet Inc. have launched the #HomelessTurkey campaign to coincide with Canadian Thanksgiving (October 14) .
Every use of the #HomelessTurkey hashtag on Twitter from October 9 to 11th will prompt a seed-dispenser to release tasty chow to three turkeys at a farm in South-Central Ontario. The trough is controlled by a USB relay searching Twitter for instances of the hashtag.
Don’t worry – These turkeys are not being fattened up for feasting, they’ve been spared from Thanksgiving slaughter. You can watch the turkeys chow down on the livestream here: www.homelessturkey.com
For every 1000 tweets of #HomelessTurkey, 10 turkeys will be donated by an anonymous sponsor to help Good Shepherd feed over 1500 guests for Thanksgiving dinner.
A pop-up video display at Queen & Soho St. in Toronto helps promote the hashtag, with a street team from the Ministry on hand for public outreach. There’s also some cute tweet support happening from @GoodshepherdTO:
After the first 24hours of the campaign the feed bowl is overflowing! What happens to these birds after they’re no longer internet stars? They’re off to a petting zoo for “turkey retirement”.
Good Shepherd Ministries