When I saw this video today I realized that only a few campaigns are made on homophobia. There are plenty campaigns on the subject of gay marriage and equal opportunities. Or HIV/Aids awareness campaigns targeting gay men.
I expected campaigns on homophobia after the recent discussions about home rights in Russia. And this is one of the first of the year, From Poland, a country known for it’s widespread homophobia. In the European study of tolerance towards sexual minorities Poland is always at the tail end.
The people behind this new campaign chose the form of a trailer for a thriller about a man living in danger and tension, which leads him to disaster. He destroys everything, work, family and friends. Why? Because of his homophobic obsession.
Previous Polish community campaigns against homophobia focused on defending its victims. In this spot, the people behind the campaign deal with homophobia from the “other side”, showing that it is the victim of a homophobic himself and his surroundings.
LaCamera (the production company): “Homophobes are still unaware victims from social prejudices, stereotypes and fears. Most of them takes over passively the popular attitude towards LGBT people. Our film can irritate them, but we would prefer to give them food for thought.”
Tagline: “Homofobia szkodzi tobie i osobom w twoim otoczeniu.”
“Homophobia harms you and those around you.”
More at the campaign website (in Polish). The English version will be launched soon.
The version of the video below is with English subtitles.
Produced by LaCamera Independent with the support of the Canadian Embassy in Poland, Campaign Against Homophobia and Chimney Poland.
Directed by: Albert Bana // Produced by: Ivo Krankowski // Written by: Mateusz Pacewicz // Cinematography by: Tadeusz Kieniewicz