The best of non-profit advertising and marketing for social causes

How important is your coat?

How important is your coat?

A brand new campaign from downtown Rio de Janeiro for Ong Gente Brasil (People Brazil). They want the people to donate warm cloths for the homeless.
For this campaign a projection was used including a bucket for people to donate their coats. When a coat was donated the virtual homeless took the coat, put it on and said thank you.
The intention was to show the positive effect of a donation.

Advertiser:
Ong Gente Brasil
Agency:
Enzimas em Ação

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