How do you picture the true pain of rape? Untitled Films’ director Steve Gordon made an attempt. And I think he has succeeded in this. But thank God I’m not sure.
His aim is to help raise money and awareness for organizations who work to help prevent rape and provide services to the victims of rape.
Gordon: “Coming from South Africa myself, this is an issue very close to my heart. Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”
It is hard to watch this spot. Why is it that we can enjoy violent movies, but a video like this makes us very uncomfortable? Because it is about real pain, from real people.
Gordon: “Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge. For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you.”
“The content is heavy. So much so that the client we originally did it for got cold feet and backed out. It’s been ongoing, but a message this important and should not go unnoticed or ignored, that’s why i fought so strongly to get it out there.”
More at Action Against Violence.
Action Against Violence
Production Company: United Films
Director: Steve Gordon
Executive Producer: Lexy Kavluk
Line Producer: Kate Dale
Director of Photography: John Houtman, Steve Gordon
Editor: Christina Humphries
Editorial: Rooster Post
Online: Fort York