Osocio NL

How do you picture the true pain of rape?

Posted by Marc van Gurp | 14-03-2014 21:30 | Category: Abuse, Violence, Women's Issues



Action Against Violence: Intruder

How do you picture the true pain of rape? Untitled Films’ director Steve Gordon made an attempt. And I think he has succeeded in this. But thank God I’m not sure.
His aim is to help raise money and awareness for organizations who work to help prevent rape and provide services to the victims of rape.

Gordon: “Coming from South Africa myself, this is an issue very close to my heart. Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”

It is hard to watch this spot. Why is it that we can enjoy violent movies, but a video like this makes us very uncomfortable? Because it is about real pain, from real people.

Gordon: “Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge. For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you.”
“The content is heavy. So much so that the client we originally did it for got cold feet and backed out. It’s been ongoing, but a message this important and should not go unnoticed or ignored, that’s why i fought so strongly to get it out there.”

More at Action Against Violence.


Action Against Violence: Intruder


Advertiser:
Action Against Violence
Additional credits:
Production Company: United Films
Director: Steve Gordon
Executive Producer: Lexy Kavluk
Line Producer: Kate Dale
Director of Photography: John Houtman, Steve Gordon

Editor: Christina Humphries
Editorial: Rooster Post
Online: Fort York
Source:
Glossy Inc.







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)