Osocio NL

How To Get A Raise In 47 Seconds

Posted by Marc van Gurp | 10-03-2014 21:30 | Category: Discrimination, Women's Issues



Annelie Nordström, Chairwoman of Kommunal. How To Get A Raise In 47 Seconds

It is no coincidence that this is the time to talk about wage gap between women and men. The campaign in previous post is the prelude to Equal Pay Day, March 18.
In this post a Swedish campaign made for Women’s Day.

Watch Annelie Nordström as she becomes a man to protest against unequal salaries between men and women. Nordström is Chairwoman of Kommunal, Sweden’s biggest union with over 80 % female members. It looks a bit like Dove’s Evolution, isn’t it?
Workers in female-dominated professions get a statistically lower salary, and this inequality is changing very slowly. At the current pace it will take us over a hundred years until women’s salaries equal men’s.
Even in a progressive and gender equal country like Sweden.


Kommunal ask women to do the same as she did on the campaign website. Just like the Belgians.
Every woman can be a man with their Facebook app.

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