The best of non-profit advertising and marketing for social causes

Humans for sale

Humans for sale

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To highlight the harsh realities of human trafficking, the South-African Red Cross Salvation Army came with this hard-hitting idea that put children on sale in fashion boutique windows. The message emphasises the tragedy of putting a price-tag on a human life.

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Advertiser:
South-African Salvation Army
Agency:
Leo Burnett, Johannesburg, South Africa
Additional credits:
Executive Creative Director: Vanessa Pearson
Art Director: Alan marks
Copywriter: Nicole Solarsh
Source:
I Believe In Advertising

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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