To highlight the harsh realities of human trafficking, the South-African Red Cross Salvation Army came with this hard-hitting idea that put children on sale in fashion boutique windows. The message emphasises the tragedy of putting a price-tag on a human life.
South-African Salvation Army
Leo Burnett, Johannesburg, South Africa
Executive Creative Director: Vanessa Pearson
Art Director: Alan marks
Copywriter: Nicole Solarsh
I Believe In Advertising