The best of non-profit advertising and marketing for social causes
Posted by
Marc | 22-11-2007 00:52 | Category:
Human rights,
Poverty,
Third world
To highlight the harsh realities of human trafficking, the South-African Red Cross Salvation Army came with this hard-hitting idea that put children on sale in fashion boutique windows. The message emphasises the tragedy of putting a price-tag on a human life.
Advertiser:
South-African Salvation Army
Agency:
Leo Burnett, Johannesburg, South Africa
Additional credits:
Executive Creative Director: Vanessa Pearson
Art Director: Alan marks
Copywriter: Nicole Solarsh
Source:
I Believe In Advertising
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Comments
This is actually an ad from The Salvation Army - a very different organization than the red cross.
Posted by CheckYourFacts | 3-12-2007 22:12
@CheckYourFacts You are right, I’m sorry, was to busy building this new site. I correct it immediately.
Thanks.
Posted by Marc | 3-12-2007 22:32
Thanks so much! Keep up the good work!
Posted by CheckYourFacts | 3-12-2007 23:23
Seeking permission to use your image (people for sale) as a background slide in a presentation on human trafficking, by the Head of Maxim in the Metropolitan Police, please. The presentation will be given at several locations in UK and possibly abroad.
Posted by karen kinger | 6-01-2009 15:59
Can I use this image on a flyer for a program about human trafficking?
Requirements, restrictions etc.
Posted by Sherry | 1-02-2009 01:10
Can I use this image on a flyer for a program about human trafficking?
I am Director of Human Trafficking Affairs, with Soroptimist International of Vista, California.
Posted by Michelle Freeborn | 24-03-2009 01:04
Would really like to use this image for my research paper for school on human trafficking if that would be OK with you that would be great.
Posted by Melicia | 6-04-2009 06:34
I see others have asked about using the images for school projects, I am also interested in using this image for a class project. Is this OK?
Posted by Brian | 26-04-2009 20:07
@Brian and others: We’re not the copyright owners but using these images for an intern project won’t be a problem. We think it is good to spread the word!
Posted by Marc | 4-05-2009 22:49
