Osocio NL

Hunters on the road

Posted by Marc van Gurp | 13-03-2014 14:00 | Category: Road safety



Respeite Um Carro a Menos. Hunters on the road.

Cyclists are known for their love for the iron horse. If the bike is worn out after years, it will go to the wall. As a trophy. There are even online stores for trophies such as Bicycle Taxidermy. (See second image and here and here.)

The trophy idea is now used in the campaign from the Brazilian Respeite Um Carro a Menos (metaphrase: Respect the One Less Car).
The handlebars of a bicycle is shown as a catch after a hunt.

Copy: “Every day, more and more cyclists are being killed on Brazilian streets and roads. Let’s respect the cyclists. Let’s stop hunting.”

image


Respeite Um Carro a Menos. Hunters on the road.

Respeite Um Carro a Menos. Hunters on the road.

Respeite Um Carro a Menos. Hunters on the road.


Advertiser:
Respeite Um Carro a Menos
Agency:
Heads Propaganda, Rio de Janeiro, Brazil
Additional credits:
Creative Directors: Luis Christello, Flavio Medeiros
Art Directors: Luis Christello, Hugo Agostinho
Copywriter: Flavio Medeiros
Illustrator: Studio Nutts
Photographer: Guido Paternó
Source:
Ads of the World




Comments


Comments about Hunters on the road

this idea was also done in advertising back in 2005 :
http://www.joelapompe.net/2014/08/02/bicycle-taxidermy/

Posted by joelapompe | 2-08-2014 12:56



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)