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Hunters on the road

Posted by Marc van Gurp | 13-03-2014 14:00 | Category: Road safety

Respeite Um Carro a Menos. Hunters on the road.

Cyclists are known for their love for the iron horse. If the bike is worn out after years, it will go to the wall. As a trophy. There are even online stores for trophies such as Bicycle Taxidermy. (See second image and here and here.)

The trophy idea is now used in the campaign from the Brazilian Respeite Um Carro a Menos (metaphrase: Respect the One Less Car).
The handlebars of a bicycle is shown as a catch after a hunt.

Copy: “Every day, more and more cyclists are being killed on Brazilian streets and roads. Let’s respect the cyclists. Let’s stop hunting.”


Respeite Um Carro a Menos. Hunters on the road.

Respeite Um Carro a Menos. Hunters on the road.

Respeite Um Carro a Menos. Hunters on the road.

Respeite Um Carro a Menos
Heads Propaganda, Rio de Janeiro, Brazil
Additional credits:
Creative Directors: Luis Christello, Flavio Medeiros
Art Directors: Luis Christello, Hugo Agostinho
Copywriter: Flavio Medeiros
Illustrator: Studio Nutts
Photographer: Guido Paternó
Ads of the World


Comments about Hunters on the road

this idea was also done in advertising back in 2005 :

Posted by joelapompe | 2-08-2014 11:56

My comment


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