The best of non-profit advertising and marketing for social causes

If your partner turns out to be Joseph Stalin

If your partner turns out to be Joseph Stalin
Frauenzentrale Center of Women Domestic Violence Stalin

We have lots of dictators in our archive and this new campaign from the Swiss Frauenzentrale is no exception in terms of visual language. It is about the two different sides, friendly and violent. The Swiss organization plays it safe by choosing already dead dictators. I wonder if this was a deliberate choice.

In this campaign about domestic violence women are portrayed with their partners who look exactly the same as well known historic tyrants. The comparison is made because every two weeks, a woman in Switzerland dies as a result of domestic violence.

The Frauenzentrale is a partnership between 21 centers for women in Switzerland.

Frauenzentrale Center of Women Domestic Violence Muammar Gaddafi

Frauenzentrale Center of Women Domestic Violence Saddam Hussein

Frauenzentrale Center of Women Domestic Violence Stalin

Via Adeevee

Agency: Publicis, Zurich, Switzerland
CCO: Thomas Wildberger
Creative Director: Daniel Ahrens, Urs Schrepfer
Art Director: Daniel Ahrens
Copywriter: Christian Stüdi
Illustrator: Carioca
Photographer: Carioca
Junior Brand Director: Alain Götschi
Art Buyers: Cem Van Der Schaar, Eliane Stettler
Production: Visualeyes

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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