The best of non-profit advertising and marketing for social causes

If you’re not a bear, you need a fishing license

If you’re not a bear, you need a fishing license

Colle+McVoy created a public service campaign for the American Recreational Boating & Fishing Foundation (RBFF) that humorously gets the point across that purchasing a fishing license is something everyone should take pride in doing as freedom-loving Americans. Many anglers believe buying a fishing license simply lines the pockets of big government. In reality, the money goes to local conservation efforts to maintain fish populations, boat landings, water quality, etc.

The campaign includes a TV spot, Radio spot and a print ad. All guided with a very informative website: Take Me Fishing.

Recreational-Boating-Fishing-Foundation-icon

Print ad:

Recreational-Boating-Fishing-Foundation-print

Older part of the campaign:

Take-Me-Fishing-facial-hair

Take-Me-Fishing-show-and-tell

Take-Me-Fishing-television

Take-Me-Fishing-friends

Advertiser:
Recreational Boating & Fishing Foundation (RBFF)
Agency:
Colle+McVoy
Additional credits:
Chief Creative Officer: Mike Caguin
Group Creative Director: Joe Monnens
Art Directors: Barrett Haroldson and Brit Ryan
Copywriter: Lee Hanson
Producer: TJ Beagan
Animation: Z-­-Animation
Stock footage provided by Getty Images & Corbis
Music license and mix: Babble-­-On
Voice talent provided by Wehman

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x