You can figure out what’s going to happen in this new video from WWF pretty much from the start — or sooner, if you keep up on destructive fishing practices:
UPDATE: The video has been removed on YouTube. Adland has the story and video.
I’m not sure the parallel really works, since most fishing is still technically a form of hunting rather than husbandry. (It’s been a long time since people stampeded herds of wild animals off cliffs en masse.) However, ironically the trawl net scene, where the whole landscape is ripped up to get a few cows, is pretty much what’s happening to many of the world’s rainforests.
These are small complaints, however. The animated video is attention-getting, if a little long. And here’s what it wants you to know:
The United Nations Food and Agriculture Organization estimates that 85 percent of the world’s fisheries have already been pushed to their maximum exploitation limit or beyond. Meanwhile, poorly managed fish farms contribute to declines in coastal habitats and freshwater health.
You can help change this. By choosing wild caught fish that is certified by the Marine Stewardship Council (MSC) and farmed fish approved by the Aqua Stewardship Council (ASC), you support a healthy marine environment for years to come.
Consumer demand can lead to a sea change. Choose seafood that is certified by MSC and ASC at your local supermarket. If you don’t see them, ask – the future of our oceans depends on the choices you make.
If you really want to keep yourself honest, educate your kids about sustainable fish. My 8-year-old polices every retail purchase and dinner order we make!
John St. (Toronto, Canada)
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