Social advertising and non-profit campaigns from around the globe

If the past’s interfering with your relationship

Posted by Marc | 16-06-2007 21:38 | Category: Health

This years follow up of the remarkable Aids/HIV awareness campaign from the Federal Office of Public Health (Bundesambt für Gesundheit Switzerland) in collaboration with the Swiss Aids Federation. The main message is: check your love life. Think about what you have done in the past as speaking about sex. Do a HIV test before you start a new relationship. Until then:
No intercourse without a condom
No sperm or blood in the mouth.

Although I like the campaign from last year more, I think this one is very powerfull. The one complaint I got is the use of stereotypes. The second picture for instance (family) is about payed love life in the past from the father. Not every man is behaving like that or is that naive thought?

More info and the complete campaign in four languages: check-your-lovelife.ch

Advertiser:
Bundesambt für Gesundheit (Switzerland)
Agency:
Euro RSCG Switzerland

Print this article

Send this article to a friend

Share on:

Twitter

Digg

del.icio.us StumbleUpon Toolbar

Stumble It! Share on Facebook

Facebook

Comments on Twitter

From the Osocio archive

See this campaign from the Osocio archive

Advanced search

Osocio on Twitter #socialadvertising

Search or Post Nonprofit Jobs »

Subscribe to our newsletter

Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world. You can now subscribe by entering your e-mail address here.

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.