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If You See That Double

Posted by Marc | 10-01-2012 21:07 | Category: Drugs

Seems to be a nice idea:

If you see that double, you know who to contact.
+358 40 848 4000 / help@aafinland.fi / aafinland.fi

But how about the text at the bottom when seeing double?
And what’s up with the link? It isn’t a working domain.

Agency:
McCann Worldgroup Helsinki, Finland
Additional credits:
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Additional credits: Petteri Lillberg, Kari Mikkonen
Source:
Ads of The World

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Comments

Sure the below text takes a little zooming, especially if you’re seeing the double a. I still like it though.
It seems the domain was translated (from aasuomi.fi which has this same message in there) for the minimalist aesthetics (no logos).
-EZM

Posted by John | 17-01-2012 08:48

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