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If you want to drink, work, sleep or smooch en route, take the train

Posted by Tom Megginson | 19-12-2011 14:36 | Category: Government

I’m sitting on a train to Montréal as I write this, so these Swedish Rail ads really hit me the right way.

They also ran as billboards beside major motorways. What a great way to remind people all the things they can do when travelling by rail that they can’t (or shouldn’t) do while driving.

Three more after the break.

The fourth ad, in particular, made me smile. Mostly because of what it says about the Swedes:

I see very little of this on our Canadian trains. Even the ones that go to Montréal.

Advertiser:
SJ (Swedish Rail)
Agency:
King, Stockholm, Sweden
Additional credits:
Creative Director: Frank Hollingworth
Copywriters: Hedvig Hagwall Bruckner, Jens Englund
Art Director: Lotta Ågerup
Photographer: Petrus Olson / Adamsky
Source:
I Believe in Advertising

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