Osocio NL

I’m disabled, I will work for free

Posted by Marc van Gurp | 31-05-2012 22:16 | Category: Ableism



This is a nice initiative from the Mexican Fundación paraLife. It is a hard for disabled people to get a job. Also in Mexico.

A letter of recommendation is more valuable than a good resume in Mexico. Therefore Publicis, the agency behind the campaign, decided to make the greatest recommendation letter for the disabled.
And to achieve that they searched for a person with disabilities that would offer his services for free in exchange for a recommendation letter.

They found Xicani Godinez, 23 years old. He was born with infant brain paralysis but his intellectual capabilities are good.
With this campaign he get 25 job offers within a week.
People were able to follow his progress in working through the web and social media. On the dedicated website people could send and sign a letter of recommendation

The campaign was really successful in Mexico, without almost any budget they get a lot of free media and they obtain more than 5000 recommendation letters that now help people with disabilities in Mexico to get a job.

Fundación paraLife - Xicani Godinez - Trabajo gratis


The original campaign video, in Spanish:


Advertiser:
Fundación paraLife
Agency:
Publicis Mexico







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