I’m fine to drive
Posted by Marc | 8-12-2007 19:52 | Category: Drugs, Health, Road safety
These confrontating adhesives where placed on walls and floors in public bathrooms at local bars. The South African road safety organisation Arrive Alive visualize people’s behaviour after drinking too much.
"Just need to get out of my sytem”, “I’ve driven home like this hundreds of times”, “I’ll sober up when I’m behind the wheel”, “I’m cool to drive, I live just up the road”. Cliche’s like this are heard many times after a being a night at a bar.
This ambient campaign reminds me at this almost similar campaign from Portugal 2 years ago.
Advertiser:
Arrive Alive South Africa
Agency:
The Jupiter Drawing Room, South Africa
Additional credits:
Creative Directors: Graham Warsop, Michael Blore, Tom Cullinan
Art Directors: Frank Van Rooijen, Chantelle Dos Santos
Copywriter: Gavin Stradi
Photographer: Graham Kietzmann
Source:
I Believe In Advertising
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