Imagine 9/11

Posted by Marc van Gurp | 18-01-2008 19:25 | Category: Environment


Always dangerous to compare situations with the 9/11 New York twin towers. But imagine what will happen when a plane attacks a nuclear power plant. That’s what this campaign from Greenpeace Romania is about. The ad is part of the anti-nuclear campaign in Romania against the Cernavodă nuclear power plant and it refers to the dangers of nuclear energy, one of them being the risk of terrorist attacks.
The Cernavodă nuclear power plant have a long history of financing, building and safety problems.
More details can be read at the website of Nuclear Spin, and is told in this Cbc.ca video from 1990.
Last October Greenpeace Romania presented a study in which they warns Cernavodă inhabitants of tritium dangers from the nuclear power plant. With the results of the study Greenpeace demands the Romanian Government to look at sustainable alternatives to nuclear power.

The 9/11 idea is used before. See this ad from the France environmental organisation Fondation Nicolas Hulot: For nature everyday is 9/11.

Greenpeace Romania
Starlink (Leo Burnett)
Additional credits:
Creative Director: Stefan Voloaca
Art Director: Catalin Burcea
Copywriter: Andrei Gurau


Comments about Imagine 9/11

Interesting ad. And is it also supposed to mean ‘11th power of 9’(I don’t know how to express this correctly in English, but since it’s written like in math, the 11 is moved higher then the 9)?

Posted by James | 18-01-2008 20:57

Comments about Imagine 9/11

This ad is really irresponsible. The reactor housing can easily withstand attacks by fully fueled jets. There’s fair debate, and mindless propoganda.

Posted by Steve | 9-02-2008 21:52

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)