The best of non-profit advertising and marketing for social causes

In Brazil they save water with silicon

In Brazil they save water with silicon

São Paulo in Brazil suffers from the worst water shortage in history. Water is not rationed but there is now a campaign to ask motorists not to wash their cars during the drought. That’s not a bad call in a city of 7 million cars because washing a car takes about 500 liters of water.

And what do you do as an advertising agency for such a campaign? Pulling the sexist drawer full of blondes, silicone and dingy males.

Even environmental issues can be solved the sexist way.

Advertiser:
The Nature Conservancy and Sao Paulo
Agency:
Agência Africa

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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