The best of non-profit advertising and marketing for social causes

In Iceland, nothing is more masculine than mustaches and male choirs

In Iceland, nothing is more masculine than mustaches and male choirs

Mottu Mars: In Iceland, nothing is more masculine than mustaches and male choirs

In Iceland, nothing is more masculine than mustaches and male choirs. That’s why agency Brandenburg combine these two factors to raise awareness for mens health and the fight against cancer.
Mottu Mars, Mustache March, is a cancer awareness program in Iceland aimed at men similar to Movember.

The song is an traditional male choir standard called : “Hraustir menn” (Stout Hearted Men) A total of 250 men sang in this ad that was filmed in multiple locations around Iceland.

Advertiser:
Mottu Mars
Agency:
Brandenburg Iceland
Additional credits:
Director: Sævar Guðmundsson – Purkur.com

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x