In a boycott, everyone loses; in a Carrotmob, everyone wins
Posted by Marc | 9-07-2009 20:56 | Category: Activism, Corporate Social Responsibility, Environment
This is new to me and I love it: Carrotmob. It is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world.
It’s easier to understand if you look at an example. In the first ever Carrotmob event, a liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning liquor store.
Additional credits:
First video: Conceptualized and written by Brent Schulkin. Designed and animated by Allan Dye.
Source:
Marketingfacts
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