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In bed you can be a butcher knife

Posted by Marc van Gurp | 12-11-2011 10:48 | Category: Health

City of Milwaukee Health Department - Your baby sleeping with you can be just as dangerous

I’m not a big fan of shock tactics in communication but this campaign I really like.
It is made by Serve marketing for the City of Milwaukee Health Department.

It is a new call to urge parents to stop sharing a bed with their infants. The shocking ads, show an infant sleeping in an adult bed next to a butcher knife with the headline, “Your baby sleeping with you can be just as dangerous.”

The Health Department ask parents to use a crib. For those who can’t afford a crib the department provides a crib with their Cribs for Kids Program.

The campaign will be seen on Milwaukee bus shelters in the zip codes that represent the highest number of infant deaths. An area, City of Milwaukee Health Commissioner Bevan Baker says has a worse infant mortality rate than 30 countries.

BTW: a nice idea to cut off the poster footer and placing it on top.
See the second ad after the break.

Previous campaign from the City of Milwaukee Health Department on the subject: Babies who sleep here don’t always wake up.

City of Milwaukee Health Department - Your baby sleeping with you can be just as dangerous

Below a small debate at TODAYmoms from msnbc.com.

Visit msnbc.com for breaking news, world news, and news about the economy

City of Milwaukee Health Department
Serve Marketing
Additional credits:
Creative Director: Gary Mueller
Art Director: Mitch Markussen
Copywriter: Jon Krill
Photographer: Brian Malloy
Additional Credits:
Photo Retouching: Jim McDonald
Account Executive: Matt Larson


Comments about In bed you can be a butcher knife

Here’s my response:


Posted by Tom Megginson | 13-11-2011 15:51

Comments about In bed you can be a butcher knife

Lazy execution. I think we’re all a little dumber for having seen them.

Posted by Marvin Clonkey | 15-11-2011 22:00

My comment


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