I’m not a big fan of shock tactics in communication but this campaign I really like.
It is made by Serve marketing for the City of Milwaukee Health Department.
It is a new call to urge parents to stop sharing a bed with their infants. The shocking ads, show an infant sleeping in an adult bed next to a butcher knife with the headline, “Your baby sleeping with you can be just as dangerous.”
The Health Department ask parents to use a crib. For those who can’t afford a crib the department provides a crib with their Cribs for Kids Program.
The campaign will be seen on Milwaukee bus shelters in the zip codes that represent the highest number of infant deaths. An area, City of Milwaukee Health Commissioner Bevan Baker says has a worse infant mortality rate than 30 countries.
BTW: a nice idea to cut off the poster footer and placing it on top.
See the second ad after the break.
Previous campaign from the City of Milwaukee Health Department on the subject: Babies who sleep here don’t always wake up.
Below a small debate at TODAYmoms from msnbc.com.
City of Milwaukee Health Department
Creative Director: Gary Mueller
Art Director: Mitch Markussen
Copywriter: Jon Krill
Photographer: Brian Malloy
Photo Retouching: Jim McDonald
Account Executive: Matt Larson