In Case of Emergency: Cut Rope
Posted by Meena Kadri | 4-08-2009 23:20 | Category: Corporate Social Responsibility
Mumbai mobile service providers Aircel recently promoted their network via a novel billboard campaign which had a real rescue boat attached which was used by Mumbaikars stranded in monsoon flooding. The initiaive made front page news and although we ackowledge it could be viewed as corporate ‘cause-washing’ it certainly highlights the failings of civic bodies in handling of the plight of those in monsoon effected metros. Plus it brilliantly leveraged the resulting publicity beyond the billbaord itself to further the advertiser’s cheeky message to “sail through our network this monsoon.”
See & read more on the campaign from the Aircel site.
Giving a whole new meaning for mobile Customer Care!
Advertiser:
Aircel
Agency:
Primesite
Source:
Springwise
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