In Iceland, nothing is more masculine than mustaches and male choirs. That’s why agency Brandenburg combine these two factors to raise awareness for mens health and the fight against cancer.
Mottu Mars, Mustache March, is a cancer awareness program in Iceland aimed at men similar to Movember.
The song is an traditional male choir standard called : “Hraustir menn” (Stout Hearted Men) A total of 250 men sang in this ad that was filmed in multiple locations around Iceland.
Director: Sævar Guðmundsson – Purkur.com
Cancer - Iceland