The best of non-profit advertising and marketing for social causes

In the eyes of a Somali child

Posted by Marc | 20-05-2009 23:07 | Category: Human rights, War & conflicts

Second part of the campaign made by the Croatian agency Hype for Amnesty International Croatia.
Toy Soldiers is a print campaign which concerns a grim issue of executions being done in Somalia. These horrible acts have become a part of daily life in this war-torn country and Somali children are often witnesses to gruesome murders.
“In the eyes of a Somali child, war is barely a game.”

See the first part from the campaign here.

Advertiser:
Amnesty International Croatia
Agency:
Hype

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.