Posted by Marc van Gurp
| 6-08-2014 18:04 | Category:
Corporate Social Responsibility
, Social aid
This viral is the typical tearjerking marketing and I must admit that I was also hit while watching the video.
The Canadian TD Bank Group is doing an annual customer appreciation day and this year they did it with their ATM transformed into an Automated Thanking Machine.
Specially invited customers thought they were coming in for a focus group for a new ATM.
Watch the - 7.5 million views until now - video below. Today.com has the story.
Hat tip @gibarra!
Just one example of how unprecedented access to people’s sensitive personal information can be exploited. Sure, they’re being compensated and have surely given their consent (after the fact). However, fairing well in a transaction does not mean one’s best interests are being served. In my opinion this is shameful abuse and public manipulation of people’s emotions using their personal information.
Consider this approach in the arena of politics where winning public support for contentious issues (maybe like pipelines?) is desired. What will you give up when your personal emotional buttons are pushed?
Posted by A_p3rson | 15-08-2014 20:51