The best of non-profit advertising and marketing for social causes

Incentivising cycling

Posted by Reuben Turner | 1-10-2010 10:39 | Category: Activism, Environment, Road safety

Apologies if this has been posted on Osocio before. I thought it was too clever an idea not to share. In Malmo, Sweden they incentivised cycling by offering drivers who shared their ‘most ridiculous car journey’ the chance to win a free bike. It’s a great insight that we all recognise – in Malmo 50% of car trips would take less than 10 mins by bike. And, as with air travel, it’s the short trips that are the biggest problem.

No ridiculous car trips from Martin Lang on Vimeo.

Advertiser:
The city of Malmo, Sweden
Agency:
Not known
Source:
Copenhagenize

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.