The best of non-profit advertising and marketing for social causes

Indian rape culture satire makes a powerful PSA (trigger warning)

Indian rape culture satire makes a powerful PSA (trigger warning)

All India Bakchod: Indian rape culture satire makes a powerful PSA

Bollywood actress Kalki Koechlin and VJ/Journalist Juhi Pande teamed up with sketch comedy group All India Bakchod to produce a very uncomfortable satire on rape culture in India (and elsewhere):

The YouTube link carries the explanation, “Every sexual assault case in India inspires a string of stupid and hateful remarks against women. This is our response to those remarks.”

The video is rather long, and the sarcastic tone on such a sensitive topic may cause upset or offence among some victims and their allies. (It should be noted as well that it was written by the men of All India Bakchod, not the women on camera.) But the video is undoubtedly a viral success, racking up 1,354,225 views between its launch last Thursday and the time of this posting.

The satire makes very specific references to Indian politics. The chowmein comment, for example, is not made up. It is attributed to Jitender Chhatar, the leader of a council of village elders in Chhatar:

“To my understanding, consumption of fast food contributes to such incidents. Chowmein leads to hormonal imbalance evoking an urge to indulge in such acts… You also know the impact of chowmein, which is a spicy food, on our body. Hence, our elders also advised to consume light and nutritious food.”
Among the many international sources picking up the story, Global News reports that one woman is raped every 20 minutes in India and the number of children raped has increased by 336 per cent in the last decade.

Additional credits:
Cinematographer: Ankit Mhatre
Written by: AIB.
Editors: Ashish Heblekar & Shashwat Datta
Music: Mehar Chumble
Assistant Directors: Shruti Naik & Geethika Chandran Kinakkal
Line Producer: Achal Manglik
Assistant Producer: Melbun D’souza
Live Sound: Rinku Pathak

In association with NH7
Source:
Global News

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x