This visual statement from Earth Day Canada is highly discussable. The life cycle of all fish, trees and birds isn’t infinite on the long term. But that is perhaps too critical thought.
And artwork made with watercolor is very unusual. Just like the typography.
But I love it. It’s the combination of unusual techniques and a mathematical form which makes it an eye catcher.
Earth Day Canada: “It doesn’t have to end like this”.
Earth Day Canada
DDB Canada, Toronto
Creative Director: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Copywriter: Jordana Rapuch
Art Director: Loretta Lau
Account Managers: Reshma Lalany
Illustrator: Kareena Zerefos
Calligrapher: Claire Reyes