The best of non-profit advertising and marketing for social causes

Inglorious Fruit & Veg

Inglorious Fruit & Veg

Every year we throw millions of tons of perfectly edible fruit & vegetables away because it doesn’t look right. A huge cost to producers, a huge waste of healthy, inexpensive food and a scandal in a world where a billion of us go to bed hungry every night. French supermarket Intermarche introduced a new sub-brand ‘inglorious fruit & vegetables’ to make these ugly veg heroic, and sold them at a 30% discount rather than throwing them away.

ugly-carrot

disfigured-eggplant

grotesque-apple

inglorious fruit & vegetables

Advertiser:
Intermarche
Agency:
marcel, Paris

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.

We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x