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Inglorious Fruit & Veg

Posted by Reuben Turner | 26-06-2014 13:14 | Category: Consumerism, Corporate Social Responsibility



Every year we throw millions of tons of perfectly edible fruit & vegetables away because it doesn’t look right. A huge cost to producers, a huge waste of healthy, inexpensive food and a scandal in a world where a billion of us go to bed hungry every night. French supermarket Intermarche introduced a new sub-brand ‘inglorious fruit & vegetables’ to make these ugly veg heroic, and sold them at a 30% discount rather than throwing them away.

Intermarche introduced a new sub-brand inglorious fruit & vegetables: Ugly Carrot.

(After the jump for more ads, plus original French)


Intermarche introduced a new sub-brand inglorious fruit & vegetables: Disfigured Eggplant.

Intermarche introduced a new sub-brand inglorious fruit & vegetables: Grotesque Apple.

Inglorious Fruit & Veg.


Advertiser:
Intermarche
Agency:
marcel, Paris




Comments


Comments about Inglorious Fruit & Veg

What a great campaign, it makes me very happy to see real vegetables

Posted by Dusty1 | 14-07-2014 03:30



My comment



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