The best of non-profit advertising and marketing for social causes

Interactive Cell Phone Car Crash Accident

Posted by Marc | 19-11-2010 22:07 | Category: Road safety

This projection was in Bucharest last year. For two days a mall in the center of the town was projected with an interactive movie. It shows a women driving in a car asking to call her by phone. People who actually did this almost get a heart attack I guess.
The campaign is a initiative from the Romanian Traffic Police. According to the police talking on the phone while driving may be up to 30% more dangerous than drinking alcohol.

Thanks to our correspondent in Bucharest for helping.

Agency:
Mercury360
Additional credits:
Creative Director: Liviu Turcanu
Creative Group Director: Adi Pasarica
Art Director: Andrei Nedea
Copywriter: Adi Pasarica
Production: Animotion / Lite Microsystems
Source:
iPUB

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.