This projection was in Bucharest last year. For two days a mall in the center of the town was projected with an interactive movie. It shows a women driving in a car asking to call her by phone. People who actually did this almost get a heart attack I guess.
The campaign is a initiative from the Romanian Traffic Police. According to the police talking on the phone while driving may be up to 30% more dangerous than drinking alcohol.
Thanks to our correspondent in Bucharest for helping.
Creative Director: Liviu Turcanu
Creative Group Director: Adi Pasarica
Art Director: Andrei Nedea
Copywriter: Adi Pasarica
Production: Animotion / Lite Microsystems