Social advertising and non-profit campaigns from around the globe

Interactive Revelation

Posted by Meena Kadri | 3-09-2009 02:42 | Category: Design

Employing a clear spot-varnish, New York-based designer Reiner Tiangco has devised a poster that requires interaction to disclose its pertinent message.

With the proliferation of lip-service being given to the world’s increasingly complex challenges – we feel he makes a highly valid point.

Source:
PSFK

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Comments

How do they make you rub the ink over it in the first place? Just wondering…

Posted by Ali | 3-09-2009 20:46

Hi Ali – good question! If you click on the link of the designer’s name you’ll see that the poster comes in a package which contains the ink required to reveal the message.

Posted by Meena Kadri | 3-09-2009 22:04

Very interesting, beyond shocking. Makes a good impact, at least on me. (Hope it includes a cleaning set, though).
Thanks for sharing.

Posted by Verónica Aimar | 4-09-2009 09:18

Inspiring - enjoyed how a seemingly simple process demonstrates and reveals a poignant message.

Posted by Prashant | 9-09-2009 10:43

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