Osocio NL

Interactive Robotripping and how to interfere

Posted by Marc van Gurp | 6-09-2012 22:06 | Category: Drugs

Tom did an excellent write-up a few months ago about the campaign from dxmstories.org. And this week the campaign got a follow-up.
Dxmstories is about Robotripping, a slang term for taking more than the recommended maximum dose of cough syrups. It can be used as a freely available and cheap drug. With some very unpleasant side effects like vomiting, muscle spasms and panic attacks.

Tom quoted a campaign study about the fact that scare tactics are worse than useless in certain kinds of PSA campaigns. Read it here.
Because that is what was happening in the campaign from earlier this year, focussing on the side effects.

Nothing changed in 2 from the 3 videos which were released this week. Better image quality but still full with vomiting. See them after the break.

One video is interesting, see above. It still has the unpleasant shots but it is interactive. It is a small story about guy and his razor. Scary because playing with a razor is not a wise thing to do while doing a trip.
The video is interesting because it forces the viewers to think about their role. How to interfere.
The campaign don’t give answers but al least the interactive video is a step forward.

Partnership for a Drug Free America Interactive Robotripping


CHPA (Consumer Healthcare Products Association) and the Partnership for a Drug Free America
Tribal DDB San Francisco
Additional credits:
Executive Creative Director : Keith Ciampa
Associate Creative Director: Matt Klug
Senior AD: Shawn Gurzcak
Senior CW: Reid Hultman
AD: Sean Flores
CW: Justin Peele

Director of Content Production: Frank Brooks
Interactive Producer: Christian Colasuonno
Director of Technology: Brian Jeremy

Business Director: Jenny Leonetti
Director Social Media: Matthew Nelson

Live-Action: Moxie Pictures
Directors: Henry & Rel
Executive Producer: Robert Fernandez
Line Producer: Melody Roscher

Interactive: BKWLD
Creative Director: Chad Turner
Sr. Producer: Chris Edmonds

Editorial: BEAST
Exec. Producer: John Ettinger
Editor: Brian Lagerhausen

Sound Design: One Union
Engineer: Matt Zipkin

Telecine: New Hat
Colorist: Beau Leon

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)