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International Day for the Elderly

International Day for the Elderly

This humorous campaign is meant to show respect and make aware for the International Day for the Elderly (October 1st). It is from Adam Le Adam, a charity for the elderly in Israel.
Today it’s her, tomorrow, you or me.

Why not adopting a senior?

Related Adam Le Adam posts:
Community For The Elderly: Hangman’s noose
The Cane

Adam Le Adam
Shimoni Finkelstein Barki Draftfcb Tel Aviv
Additional credits:
Executive Creative Director: Kobi Barki
Art Director: Liat Tzur
Copywriter: Kobi Barki
Executive Client Director: Dudi Shimoni
Account Supervisor: Yosefa Galante
Planning Director: Ronney Samsonov
Office Producers: Eti Naaman
Production Company: Yesh Productions
Director: Kobi Barki
Photographer: Ben Mali

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