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Is there such a thing as feel-good porn?

Is there such a thing as feel-good porn?

Come4.org: Is there such a thing as feel-good porn?

“Let’s fight hypocrisy with ethics, Let’s start the new sexual revolution together!” states Come4.org, billing itself as “the first user-generated, no-profit porn site finalized at funding charitable and ethically driven project”.

The organization, apparently based in Italy, asks people to register as users, then purchase and download proprietary, sexually explicit, video, text or audio. They can also upload their own content, and ask the selling price. Each piece of content is attached to a charitable cause, and all advertising revenue (net after operating expenses) goes to that cause.

The first cause to be adopted by Come4.org is the UK’s Asta Philpot foundation, an organization that advocates for the sexual rights of disabled people, including procuring the services of sex workers.

Below is a 90-second PSA, created by the Paris office of TBWA agency Being, that introduces Come4.org and its Asta Philpot project. As can be expected, it contains nudity and sexually explicit scenes.

On first blush, this seems like a much more sophisticated version of the short-lived “Nudity for Charity” site, which I featured here two years ago. It also seems to take a lot after Cindy Gallop’s #realworldsex project, promising to make online erotica more exciting and authentic, and less exploitative.

Here is Come4.org’s own version of their vision:

Sex is the first word searched for online. However, today sexual rights are still threatened in many parts of the world, with gender inequalities, sexual stereotypes, prejudices and stigma depriving people of the possibility of flourishing in such a fundamental dimension of their life experience. With Come4 we believe that time has come to promote a more critical, self-aware, and ethical vision of people sexuality and sexual rights.

It would be great to believe that this initiative will let people express their sexuality online in a way that hurts or degrades nobody. But with so many unique (and possibly conflicting) turn-ons and fetishes, how is it possible to ensure that the content doesn’t get out of control? That everyone is old enough, and in the right mind, to consent? That information shared on the network doesn’t get used for blackmail or stalking later on?

I’ll leave that with you.

Advertiser:
Come4.org
Agency:
Being Paris
Additional credits:
Creative Directors: Alasdhair MacGregor, Thierry Buriez
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Head of TV: Maxime Boiron
Director: Jeppe Ronde
Executive producer: Jean Ozannat
Production Company: Henry de Czar
Production Company: Bacon
Source:
AdFreak

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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