The best of non-profit advertising and marketing for social causes

Is this the greatest social ad ever made?

Is this the greatest social ad ever made?

If you haven’t seen it yet, the UK’s Channel 4 Superhumans spot for the Paralympic Games in Rio is the greatest sequel imaginable to one of the greatest ads ever made. It’s three minutes of powerful, moving, funny, compelling genius and it’s exactly what the world needs.

Agency: 4 Creative

I’m creative director of the UK’s GOOD Agency, using emotions, values and culture to unleash the good in people. Read more.
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