Osocio NL

Is Pepsi really refreshing everything?

Posted by Marc van Gurp | 5-02-2010 23:20 | Category: Corporate Social Responsibility

I guess you already heard about the Pepsi Refresh Project. They are looking for people, businesses, and non-profits with ideas that will have a positive impact. Pepsi is accepting 1000 ideas every month will finance these projects. Very nice.
But why is the enormous worldwide campaign needed? Sounds not very sincere isn’t it?

The whole thing was irritating me this week and today Steve from zyozy.org send me the tip about the video’s as shown here. Is this a rip off!
Above the Pepsi refresh campaign video, made by TBWA Chiat Day, where synchronized webcammers interact with each other. And see the video from the Japanese band Sour below with their video that went viral last summer.

Another one, from Danske Spil A/S, Danmark:

Serious Eats


Comments about Is Pepsi really refreshing everything?

Telefonica is used to copy all the videos most viweds from youtube to make their spots!... They did the same than Pepsi with Hibi no neiro http://www.ateneupopular.com/publicidad/como-hacer-un-anuncio-segun-telefonica/ You can add to your list of copys ... There is many people who is creative and are unemployeed…  (sorry for my English) :)

Posted by Potoppitta | 6-03-2010 15:58

Comments about Is Pepsi really refreshing everything?

well beverley here is there contact address , they have a deal on at the mo , tell them   gareth gail put you on

Posted by garethgails | 4-05-2012 13:09

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)