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Is Pepsi really refreshing everything?

Posted by Marc | 5-02-2010 23:20 | Category: Corporate Social Responsibility

I guess you already heard about the Pepsi Refresh Project. They are looking for people, businesses, and non-profits with ideas that will have a positive impact. Pepsi is accepting 1000 ideas every month will finance these projects. Very nice.
But why is the enormous worldwide campaign needed? Sounds not very sincere isn’t it?

The whole thing was irritating me this week and today Steve from zyozy.org send me the tip about the video’s as shown here. Is this a rip off!
Above the Pepsi refresh campaign video, made by TBWA Chiat Day, where synchronized webcammers interact with each other. And see the video from the Japanese band Sour below with their video that went viral last summer.

Another one, from Danske Spil A/S, Danmark:

Source:
Serious Eats

Comments

Telefonica is used to copy all the videos most viweds from youtube to make their spots!... They did the same than Pepsi with Hibi no neiro http://www.ateneupopular.com/publicidad/como-hacer-un-anuncio-segun-telefonica/ You can add to your list of copys ... There is many people who is creative and are unemployeed… (sorry for my English) :)

Posted by Potoppitta | 6-03-2010 16:58

well beverley here is there contact address , they have a deal on at the mo , tell them gareth gail put you on

Posted by garethgails | 4-05-2012 14:09

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.