Osocio NL

Is smoking a good look? Tinder says “no”

Posted by Tom Megginson | 16-04-2014 16:31 | Category: Drugs



Is smoking a good look? Tinder says no

Here’s an interesting social experiment by ASH (it’s an acronym for “Action on Smoking & Health”), an American NGO headquartered in Washington DC. Using the superficial nature of the “hookup” app Tinder, they created identical profiles of attractive people, with one difference: one version showed them smoking a cigarette, the other did not.


The result of this unscientific survey showed Tinder users had twice as much interest in interacting with the non-smoker.

It’s pretty gimmicky, and I’m not sure that people who still smoke do so because they think it makes them look more attractive. While smoking rates among American youth continue to drop, cigarette smoking is acquiring an increasing stigma. Where I live in Canada, smokers have been effectively banished from indoor public spaces, and those I know who brave the frigid outdoors to light up are severely addicted. They’re not exactly doing it to look cool anymore.

With that in mind, I consider this campaign a great bit of PR for ASH, which in itself is good, but doubt that it will lead to many people quitting tobacco. If anything, it might just convince them to leave the smokes out of their Tinder profiles.


Advertiser:
ASH (Action on Smoking & Health) USA
Source:
Creativity Online
Keywords:
- - - - -






My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)