Osocio NL

Is this PSA a movie trailer, or is this movie trailer a PSA?

Posted by Tom Megginson | 15-01-2014 21:10 | Category: Road safety



National Highway Traffic Safety Administration - RoboCop PSA

I’ve seen PSAs that mimicked the style of Hollywood blockbuster previews before, but I’m not sure I’ve seen the worlds of cause and consumer marketing quite so merged as this:


In advance of the premiere of this year’s remake of RoboCop, the studio seems to have partnered with the American National Highway Traffic Safety Administration to tackle drunk driving… and sell a few movie tickets.

It’s an interesting opportunity, but it seems as if the message is lost in the film promotion. What do you think?


Advertiser:
National Highway Traffic Safety Administration
Source:
carscoops.com







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