I’ve seen PSAs that mimicked the style of Hollywood blockbuster previews before, but I’m not sure I’ve seen the worlds of cause and consumer marketing quite so merged as this:
In advance of the premiere of this year’s remake of RoboCop, the studio seems to have partnered with the American National Highway Traffic Safety Administration to tackle drunk driving… and sell a few movie tickets.
It’s an interesting opportunity, but it seems as if the message is lost in the film promotion. What do you think?
National Highway Traffic Safety Administration