The best of non-profit advertising and marketing for social causes

It can happen to everybody

It can happen to everybody

Arturo from BriefBlog sent this campaign (Thanks Arturo).
It’s from Secretaria de Desarrollo Social del Gobierno del Distrito Federal, the social assistance office in Mexico.
In this campaign you see four faces of four generations with sentences about intrafamiliar violence which visualise bruises and scars.
The good thing of these ads is that it let you see that intrafamiliar violence can happen to everybody, no matter how old you are and who you are.
Agency Delta Group

Below each ad the english translation.

distrito-1gr

My husband doesn’t want to be with me, he says I don’t worth it
My husband cheats me, he says i’m ugly
My children attack me

distrito-2gr

My family doesn’t care about me
Even I want it, I can’t quit drugs
I feel alone; Nobody understands me

distrito-3gr

They take advantage of me because I am very small
Mom says I’m an idiot
Teacher told me I’m a donkey

distrito-4gr

They make me feel as a coat on their back
My family doesn’t care about me
My grandsons think I’m worthless
My sons left me

Advertiser:
Secretaria de Desarrollo Social
Agency:
Delta Group
Source:
BriefBlog

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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