Onstuimig

It is great to live with a handicap

Posted by Marc van Gurp | 24-09-2012 20:43 | Category: Ableism



This is the new campaign from Cap 48. This organisation is an initiative from the Walloon broadcaster RTBF for creating awareness about living with a physical handicap.
Although the campaign is in French, the visual language is strong enough to understand what it is about.

It is the story about Yorick who had an accident two years ago. Yorick is the bright side of life. And he still likes working on his acting career.

It is tricky business to communicate the opposite to what your cause really is about. But not for physical disabilities because we all understand that living with it is hard.
Is campaigning for this cause useless? No. Although we think we know how hard it is to have a physical handicap we still are indifferent.

That is the idea behind the sarcasm in this new campaign.

It is great to live with a handicap - il y a encore beaucoup à faire pour améliorer les conditions de vie des personnes handicapées


The image below is from the campaign from two years ago. Read the story here.

CAP48: Look me in the eyes… I said the eyes / Regardez-moi dans les yeux… J'ai dit les yeux


Advertiser:
Cap48
Agency:
Air Brussels
Additional credits:
Creative Directors: Marie-Laure Cliquennois, Grégory Ginterdaele
Creation: Philippe Fass, Johan Van Oeckel
Production company: Latcho Drom







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)