Osocio NL

It is great to live with a handicap

Posted by Marc van Gurp | 24-09-2012 20:43 | Category: Ableism



This is the new campaign from Cap 48. This organisation is an initiative from the Walloon broadcaster RTBF for creating awareness about living with a physical handicap.
Although the campaign is in French, the visual language is strong enough to understand what it is about.

It is the story about Yorick who had an accident two years ago. Yorick is the bright side of life. And he still likes working on his acting career.

It is tricky business to communicate the opposite to what your cause really is about. But not for physical disabilities because we all understand that living with it is hard.
Is campaigning for this cause useless? No. Although we think we know how hard it is to have a physical handicap we still are indifferent.

That is the idea behind the sarcasm in this new campaign.

It is great to live with a handicap - il y a encore beaucoup à faire pour améliorer les conditions de vie des personnes handicapées


The image below is from the campaign from two years ago. Read the story here.

CAP48: Look me in the eyes… I said the eyes / Regardez-moi dans les yeux… J'ai dit les yeux


Advertiser:
Cap48
Agency:
Air Brussels
Additional credits:
Creative Directors: Marie-Laure Cliquennois, Grégory Ginterdaele
Creation: Philippe Fass, Johan Van Oeckel
Production company: Latcho Drom







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