This is the new campaign from Cap 48. This organisation is an initiative from the Walloon broadcaster RTBF for creating awareness about living with a physical handicap.
Although the campaign is in French, the visual language is strong enough to understand what it is about.
It is the story about Yorick who had an accident two years ago. Yorick is the bright side of life. And he still likes working on his acting career.
It is tricky business to communicate the opposite to what your cause really is about. But not for physical disabilities because we all understand that living with it is hard.
Is campaigning for this cause useless? No. Although we think we know how hard it is to have a physical handicap we still are indifferent.
That is the idea behind the sarcasm in this new campaign.
The image below is from the campaign from two years ago. Read the story here.
Creative Directors: Marie-Laure Cliquennois, Grégory Ginterdaele
Creation: Philippe Fass, Johan Van Oeckel
Production company: Latcho Drom