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It is not a technical problem. It is our reality

Posted by Marc | 15-01-2008 18:16 | Category: Health, Media

Suddenly, during a big sports event in Canada broadcasted on television, the screen turned black for ten seconds while the sound continued. It wasn’t a technical problem, it was a message from The Quebec Foundation for the Blind (La Fondation des Aveugles du Québec).
“Ce n’est pas un problème technique. C’est notre réalité.”
“It is not a technical problem. It is our reality.”

Important to mention that this was done during the sports broadcast, not during the commercial break.
Thanks for sending Jean Ju

Advertiser:
La Fondation des Aveugles du Québec
Agency:
Sid Lee
Additional credits:
Media planning: Touché ! PHD – Karine Courtemanche
Source:
ipub

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Comments

From the footage, it appears to be from a TSN summary, so not an actually live hockey broadcast. So, it was played during the recap of the game. Still a pretty cool idea though. It reminds me of the Andy Kaufmen (spelling?) video.

Posted by Christian | 15-01-2008 22:53

@Christian Thank you for the update.

Posted by Marc | 15-01-2008 23:01