Osocio NL

It isn’t a fairy tale, it’s rape

Posted by Marc van Gurp | 26-08-2011 20:54 | Category: Abuse, Health, Women's Issues

Baby Can Wait: It isn’t a fairy tale, it’s rape

This is the latest part of the ongoing campaign from United Way of Greater Milwaukee about teen pregnancy. And it’s from Serve Marketing again.
The outdoor campaign shows dreamlike illustrations of young princesses juxtaposed to hand drawn headlines that bust the myth that somehow relationships between young girls and adult man can have a fairytale ending.

Key message: sex with an older man isn’t romantic. It isn’t a fairy tale. It’s rape.

The ads are featured on over 40 bus shelters in Milwaukee strategically placed in zip codes with the highest teen pregnancy rates. The approach is in response to a recent trend where girls are getting pregnant at younger ages to adult men. And a the fact that 71% of babies born to teen girls are fathered by men over 20.
The ads refers to the informative website Baby Can Wait.

The campaign is expected to run all summer. Campaigns aimed at parents and young men are also being planned for fall.

Related United Way of Greater Milwaukee posts:
- Hoax: 2028 The Movie - It Finally Ends
- Statutory rape

Baby Can Wait: It isn’t a fairy tale, it’s rape

Baby Can Wait: It isn’t a fairy tale, it’s rape

United Way of Greater Milwaukee - Baby Can Wait
Serve Marketing


Comments about It isn’t a fairy tale, it’s rape

As a man reading these articles, a young man… I find this extremely offensive and derogatory towards all men in general. Telling women that a man will rape her, or use her and leave her?

You’re blog is about Teen Pregnancies, how about teaching your reader how and why to use condoms, family planning, how to be a real woman and how to actually find the right man for them (there are signs) instead of teaching them to hate and fear men.


It’s crazy that you think women are dumb enough to believe that every man will rape her.


It’s even more naive for you to think that all teen pregnancies come from statutory rape.


It takes two make a baby, she chose to be with the guy, she chose to open her legs to him and she chose not to use condoms and let him impregnate her. 


As far as Statutory Rape goes (and all rape in general) ITS WRONG (Every man knows this).


I’ve had underage girls try to hit on me as if they were grown women. I’m 20 years old and a 16 yr old is sending me messages online asking for my number, I even had one woman who I had met online was claiming to be 19 but after talking to her.


She admitted that she was 17 and tried that “I won’t tell anybody” line on me, she was nice but I had to stop talking to her after that. (and no I didn’t sleep with her, I like to actually get to know the women that I’m with).

I just think men and women, especially around me age should just be safer when it comes to sex and really get to know the person you plan on sleeping with.

Posted by Mario | 31-01-2012 11:08

Comments about It isn’t a fairy tale, it’s rape

Are you commenting, Mario, or just bragging? :)

Posted by Tom Megginson | 2-02-2012 18:07

Comments about It isn’t a fairy tale, it’s rape

I get what you mean Tom, that did seem like a bit of bragging.  However, if we overlook that aspect Mario does make several good points.

Posted by Nathaniel V. | 12-04-2013 16:47

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)