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It rarely stops

Posted by Tom Megginson | 23-09-2010 14:24 | Category: Violence

No silly headline for this PSA. No sarcastic critique. Just personal tears and professional awe:

Thank you, Y&R Chicago and Copyranter, for showing us the power of pure social marketing today. But what’s with the coalition’s name? That can’t be right.

POSTSCRIPT: Kate Hill, from Y&R Chicago, wrote in to say that the name of the client is actually National Domestic Violence Hotline. The advertiser, link, and embedded video have been corrected.

Credits after break.

Credits (from YouTube post):

Agency: Y&R Chicago
Agency Country: USA
Creative Director: Ken Erke
Director: Dave Meyers
Production: @radical.media (London)
Producer: Jim Bouvet; Brian Smego
Music: Emoto (Covering “Mercy Street” by Peter Gabriel)
Brand: Coalition Against Battered Women National Domestic Violence Hotline
Vfx: MPC

National Domestic Violence Hotline
Y&R Chicago


Comments about It rarely stops

Hello Tom,
I work with Y&R;Chicago around many of their pro-bono campaigns; you are correct that the title of the organization isn’t right. This PSA is for the National Domestic Violence Hotline (www.thehotline.org). The correctly labeled video can be viewed here:
Best regards,
Kate Hill

Posted by KF Hill | 28-09-2010 15:52

My comment


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