No silly headline for this PSA. No sarcastic critique. Just personal tears and professional awe:
Thank you, Y&R Chicago and Copyranter, for showing us the power of pure social marketing today. But what’s with the coalition’s name? That can’t be right.
POSTSCRIPT: Kate Hill, from Y&R Chicago, wrote in to say that the name of the client is actually National Domestic Violence Hotline. The advertiser, link, and embedded video have been corrected.
Credits after break.
Credits (from YouTube post):
Agency: Y&R Chicago
Agency Country: USA
Creative Director: Ken Erke
Director: Dave Meyers
Production: @radical.media (London)
Producer: Jim Bouvet; Brian Smego
Music: Emoto (Covering “Mercy Street” by Peter Gabriel)
Coalition Against Battered Women National Domestic Violence Hotline
National Domestic Violence Hotline