Social advertising and non-profit campaigns from around the globe

It’s a Beautiful Day for Cancer

Posted by Marc | 9-01-2009 22:35 | Category: Health

Horrible? Brilliant? Sexy? Bad taste?
Australian hip-hop artist Al Bino (...) created this video in collaboration with hip-hop artist and producer Lyrics Born. Yes it is summer down under right now. It’s a Beautiful Day for Cancer. Cover yourself.
According to the Lyrics Born website, the video was created for an “Australian skin cancer benefit project.”
I’m not a fan of masculine behaviors like this but this video brings the message loud and clear. Agree?

Source:
AdGabber

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I thinks it’s a bit flashy and maybe a bit bad taste, but it’s also memorable, catchy and would make an impression on the right people- which are the things to look for in a good campaign- no?

Posted by Mego! | 30-01-2009 22:41

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.