Social advertising and non-profit campaigns from around the globe

It’s holiday time for pets, unfortunately

Posted by Marc | 11-06-2009 21:52 | Category: Animal rights

Holiday season is coming nearby. And every year many dogs are tied up somewhere for various bad reasons.
Not only dogs are the seasonal victims, also rabbits, kittens and turtles.

The Dutch pet information organisation Dierz did a guerilla campaign today in Amsterdam to show this cruelty. Dogs made of paperboard are tied up at various places in the city. This confrontating action gets a lot of media attention.

The badge at the necklaces points readers to the Dierz website with a lot of information how to avoid the seasonal cruelty.

Advertiser:
Dierz
Agency:
COOS!
Additional credits:
Photo's: Pierre Crom

Print this article

Send this article to a friend

Share on:

Twitter

Digg

del.icio.us StumbleUpon Toolbar

Stumble It! Share on Facebook

Facebook

Comments on Twitter

From the Osocio archive

See this campaign from the Osocio archive

Advanced search

Osocio on Twitter #socialadvertising

Search or Post Nonprofit Jobs »

Subscribe to our newsletter

Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world. You can now subscribe by entering your e-mail address here.

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.